Rachael's Resources
Quick access to focused resources. This section related to defining your target market.
Market Videos
Start with understanding and defining your specialist niche. This relates to pages 108 - 124 in my book.
Successful marketing is all about getting the right message in front of the right people - This is Part 1.
Persona Videos
After defining your niche you need to understand the people in that niche. That's the Persona or Avatar in mrketing speak. In English it meand the real people you want to work with! This is Part 2